On May 17, at the site of the Peoples’ Friendship University of Russia. Patrice Lumumba, the International Etiquette Forum 2025 has ended, a key event of the year dedicated to communication culture, soft skills and the strategic importance of etiquette in the global world. Alfiya Amirova is among the speakers of the forum, The President of the International Women’s Union, who participated in the panel discussion “The Soft Power of Women’s Communities.”
“Soft power” as a tool for dialogue and consolidation
During the session, the participants discussed how women’s associations become a bridge between cultures and generations. Alfiya Amirova highlighted the key aspects:
Values of cooperation: “The main thing is mutual respect, continuity of traditions and openness to dialogue. These are the principles that underpin any successful international projects.”
The role of female communication: “Women intuitively feel how to create an atmosphere of trust. This is what helps to overcome barriers and find common ground even in difficult political contexts.”
The panel was moderated by Alexandra Nikanorova is the chairman of the NGO “Community of Wives of Russian Diplomats”, lecturer at Lomonosov Moscow State University, Candidate of Geographical Sciences. She noted:
“Women’s communities are not just “interest clubs.” These are living networks that form a global agenda based on empathy and a culture of mutual assistance.”
Etiquette Forum: where traditions and innovations meet
The International Etiquette Forum 2025 brought together leading experts in protocol, business communications, and education. The focus is on the role of etiquette as a strategic tool for:
Strengthening business reputation;
Successful negotiations in diplomacy and business;
Creating a positive image in the international arena.
“Etiquette is not a set of outdated rules, but a language of respect that helps build trust even in conditions of cultural differences,” the organizers emphasized.
Afterword: impressions and inspiration
After a busy program President of NGO “International Union of Women” I shared my personal impressions.:
“RUDN University is a symbol of intercultural dialogue. A walk around the campus reminded us how important it is to preserve humanity in the age of digitalization. Students from 160 countries study here, and it is precisely such sites that become friendship laboratories.”
She also expressed gratitude to Alexandra Nikanorova for the invitation and the opportunity to share her experience.:
“Such forums prove that etiquette and soft power are not abstractions, but real tools that change the world for the better.”
P.S. In 2025, etiquette is not just the rules of behavior at the table. This is the key to understanding that opens the door to collaboration, innovation, and women’s solidarity.
#Women’s Solidarity #Soft Power #Label 2025 #RUDN University #International Cooperation