The official representative of the International Women’s Union for the Tyumen Region and the Yamalo-Nenets Autonomous District, Rufina Akhmadyanova: the triumph of women’s entrepreneurship at the Business Success Award.
The grandiose event of the year for business Russia, the XIV National Entrepreneurial Award “Business Success”, has come to an end in Moscow. The forum brought together more than 50 leading speakers, hundreds of entrepreneurs from all over the country and became a platform for inspiration, exchange of experience and recognition of the best of the best. This year’s winners include Rufina Akhmadyanova, a bright representative of the Tyumen Region and the Yamalo—Nenets Autonomous District, whose project won the jury in the “Best Women’s Project” nomination.
The award deservedly found the heroine
Rufina Akhmadyanova is not just an entrepreneur, but a true symbol of modern women’s leadership. The founder of the chain of shops and cafes “TykvaCity”, the official distributor of the All-Russian favorite brand “Vkusville”, she proved that healthy food can be affordable, tasty and fashionable. In February 2023, Rufina opened a second point, a unique space where healthy products are combined with an atmosphere of comfort and customer care.
Her journey is a story of perseverance and innovation. Participation in competitions, constant development, bold experiments with formats — all this allowed Rufina not only to strengthen her position in the market, but also to become an example for thousands of women who dream of their business. In the competition for the Business Success award, she beat 100 applicants, and this is natural: her project combines social responsibility, commercial efficiency and creativity.
TykvaCity is more than a business
Rufina stores are spaces where a culture of conscious consumption is being formed. Here, customers find not only organic products, but also ready-made solutions for a healthy diet. And the recently launched cafe has become a place of attraction for those who appreciate the balance between benefit and pleasure.
“It’s important for me that people understand that taking care of health is not about limitations, but about new opportunities,” says Rufina.
“International Women’s Union” He is proud of Rufina Akhmadyanova’s achievements and wholeheartedly congratulates her on her well-deserved victory!
“Rufina is the embodiment of our values: commitment, innovation and social orientation. Her success proves that women’s business is capable of changing the world for the better. The Union will always support such leaders, because they inspire a new generation of businesswomen,” said Alfiya Amirova, President of the organization.
Business Success — a start for new victories
The XIV prize was not only a recognition of merit, but also a starting point for future achievements. Rufina has already announced plans to expand the TykvaCity network and launch educational programs on healthy nutrition for children and adolescents.
“This award is shared. She belongs to my team, my mom, my clients, and everyone who believed in me. It’s also a signal that even in difficult times, you can grow if you do things with your soul,” Rufina said at the ceremony.
Forward to new heights!
The International Women’s Union wishes Rufina Akhmadyanova not to stop there. Your example proves that women’s entrepreneurship is a force capable of transforming cities, creating trends and strengthening the economy. May each of your projects become a stepping stone to greater success, and “TykvaCity” will turn into a federal brand familiar to every Russian family!
P.S. Business Success has confirmed once again that a generation of entrepreneurs is growing in Russia, for whom profit is not the only goal. Thank you, Rufina, for being a part of this generation!