Partnership with the VISION 3000 Club: a sweet highlight of the business program
On June 10, 2026, at the strategic session of the International Discussion Club “VISION 3000” held at the Moscow Chamber of Commerce and Industry, participants and guests enjoyed a pleasant surprise. The coffee break partner was the brand Ivanova.cakes.
The desserts created by founder Tatiana became a true decoration of the break: exquisite mini-cakes, stylish pastries, and trendy European-style sweets not only pleased the eye but also delivered gastronomic pleasure. Session attendees noted the impeccable taste and aesthetic presentation.
We thank Ivanova.cakes for the sweet contribution to our event and for making even coffee breaks feel like a little celebration! 🤝🍰
From the first cupcake to a brand: how a love for sweets grew into a life’s work
In the pastry arts, as in any craft, behind every beautiful cake lies not only skill but also years of trial, error, inspiration, and constant growth. That is exactly the path taken by Tatiana, the founder of Ivanova.cakes. Her story is an example of how simple curiosity and the desire to bring joy to loved ones evolved into a full-fledged brand now recognized and appreciated by clients, bloggers, and celebrities.
Five years ago, it all started with a simple curiosity: I decided to try baking cupcakes. Today, it has become a fully established brand – Ivanova.cakes – creating desserts that turn every event into a celebration.
I create cakes, mini‑cakes, and signature desserts in a trendy European style. For me, taste alone is not enough – I strive for a harmony of aesthetics and gastronomic pleasure. Each dessert is a small story told in a sweet form.
What makes Ivanova.cakes stand out?
- Attention to detail. I refine every little thing, from the texture of the cream to the lines of decoration.
- Aesthetics in everything. A beautiful dessert must be beautifully packaged – I devote as much attention to this as to the taste itself.
- Individual approach. Every order is a collaborative creative process with the client.
- Unique solutions. I can draw any photo on a cake with cream, implement an unusual design, or create a dessert based on your sketch.
- Up‑to‑date trends. I follow pastry trends and adapt them to my clients’ needs.
For which occasions do I create desserts?
My desserts grace a wide range of events:
- cozy birthdays;
- touching graduation parties;
- romantic weddings;
- stylish bachelorette parties;
- vibrant gender‑reveal parties;
- photo sessions and blogger shoots.
My clients include private individuals, bloggers, and celebrities, but every order is equally important to me.
More than a pastry brand
Ivanova.cakes is not only about desserts. I also run a blog for pastry professionals, where I share:
- secrets for creating aesthetic desserts;
- tips for beautiful dessert photography;
- tried‑and‑tested recipes.
In the near future, I plan to launch live workshops and online courses, where I will teach:
- how to create desserts in the European style;
- how to work with modern decoration techniques;
- how to perfect presentation aesthetics;
- how to turn a hobby into a profitable business.
Today, Ivanova.cakes is a brand that has become synonymous with style, quality, and heart. Behind it stand hundreds of cakes, thousands of satisfied clients, and invaluable experience that has transformed a novice pastry chef into a true professional, trusted with life’s most important moments.
I believe that desserts are a way to say “thank you”, “congratulations”, “I love you” without words. Every cake, every mini‑cake from Ivanova.cakes is created with that thought in mind – to add bright emotions to the important moments of your life.
Entrust me with creating the sweet highlight of your celebration – and I guarantee that taste and aesthetics will be flawless.
Once again, we thank Tatiana and the brand Ivanova.cakes for their partnership and sweet inspiration!
Follow the news of the VISION 3000 club – many tasty and useful things are ahead.