On April 28, 2025, the conference “Formation of Russian and Moscow Cultural Identity” was held in Moscow with the support of. The event was dedicated to issues of cultural identity in a multipolar world (the project is being implemented with the support of Grants from the Mayor of Moscow for socially oriented NGOs of the Committee for Public Relations and Youth Policy of the City of Moscow).
Anastasia Aleksandrovna Zavodchikova, Head of the Marketing, Advertising and PR Department, took part in the Conference as an expert speaker. National Institute of Design.
The topic of the presentation is “Design as a tool for preserving and transforming cultural identity: the experience of the National Institute of Design.”
Introduction
In today’s world, where globalization and digitalization are rapidly changing the face of culture, the issue of preserving and transforming cultural identity is becoming particularly relevant. Design acts not just as a visual communication tool, but as a powerful mechanism capable of preserving traditional values and at the same time adapting them to modern realities.
Theoretical foundations of cultural identity in design
Cultural identity is a complex system of symbols, images, and meanings that shape a society’s self-awareness. In the context of design, it manifests itself through:
Visual symbols and patterns
Traditional materials and techniques
Cultural codes and archetypes
Socially significant practices
Design education is becoming a key link in the process of transferring cultural values to new generations.
The National Institute of Design (NID) has developed a comprehensive training system, including:
Learning traditional crafts
Cultural context analysis
Modern design methods
Interdisciplinary approach
Practical aspects of working with cultural identity
The NID implements several key areas of work with cultural identity:
Adapting traditions
Creating modern interpretations of folk crafts
Using traditional ornaments in a new context
Reinterpretation of historical forms
Social design
Projects for the preservation of intangible heritage
Development of educational programs
Creation of public spaces taking into account cultural peculiarities
Digital design
Virtual reconstruction of cultural monuments
Creating digital archives
Development of interactive platforms
The role of design in the preservation of cultural heritage
The National Institute of Design (NID) is one of the leading educational institutions developing methods of using design to preserve cultural heritage. The main areas of the Institute’s work include:
Adaptation of traditional elements in modern design
Reconstruction of historical forms through modern technologies
Creating new meanings based on traditional symbols
Transformational processes in design
Innovative approaches to design make it possible not only to preserve cultural identity, but also to transform it in accordance with modern requirements. The NID implements the following methods:
Cross-cultural projects combining elements of different traditions
Digital technologies in the preservation and transmission of cultural heritage
Social design as a tool for influencing social processes
An ecological approach to design based on traditional practices
Practical results
The NID educational programs are aimed at forming a new generation of designers who are able to work with cultural identity. Key achievements:
Graduates of the Institute successfully implement projects for the preservation of cultural heritage
International collaborations allow the exchange of experience in the field of cultural design
Research projects contribute to the development of cultural design theory
Practical developments are used in various fields, from industrial design to graphic design.
Conclusion
Design becomes a powerful tool for the preservation and transformation of cultural identity, allowing not only to preserve traditional values, but also to create new forms of their expression. The National Institute of Design demonstrates successful experience in integrating cultural heritage into modern design, which opens up new prospects for the development of the professional community and the preservation of cultural diversity.
Full recording of the conference: “Formation of Russian and Moscow cultural identity” .
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https://anisimovp.ru/disk/28-04-iszh-konferentsiya-fotootchet-bk8vp7