Cinema as the Diplomacy of Meaning: The “Heroes of a Great Country” National Award Shapes Russia’s Image Through Values
In contemporary geopolitics, culture, and cinema in particular, is one of the key tools of soft power—shaping a country's image in the world. The third National Cinema Award "Heroes of a Great Country," to be held on February 11-12 at the National Center "Russia," extends far beyond a professional industry event. It is a large-scale project with a state-level objective: to rethink the role of cinema as a tool for shaping culture, preserving history, and projecting the future. As a digital publication closely monitoring projects that define Russia's cultural sovereignty and international image, "Embassy Life" sees this initiative as a significant step towards creating a cultural code that is both comprehensible and appealing to a global audience. The award, implemented with the support of the Presidential Fund for Cultural Initiatives, honors films and series that…

