Category “Health and beauty” with Anna Vasilets. #iwuhealth
The brand is important for the clinic as well as highly qualified doctors and the availability of modern equipment.
People trust their health, and often their lives, to doctors and clinics.
Working for more than 10 years with leading clinics in 16 countries around the world, I have seen how medical brands were created and faded. And not only observed, but also took a direct part in the promotion of medical and rehabilitation centers in Italy, Germany, Switzerland, Israel, France, Spain, and China. Our assets include more than 100 PR events and acquaintance with 250 doctors, including luminaries of world medicine. This asset adds confidence when it comes to selecting the best specialist and clinic for the patient to undergo diagnostics, treatment or rehabilitation program. In most cases, the patient does not have time to choose and decide where to go for treatment and on what choice he will make, without exaggeration, depends on his life. All responsibility falls on my shoulders.
Business trips to more than 50 countries around the world to get acquainted with the management of clinics and study the features of medical institutions gave me a special understanding of another important component. The obscurity of many medical centers not only does not bring potential clients to them, but many patients do not know that this clinic has the best that they need. And it is not the fault of clinics when they are still engaged in their own promotion, if everything is subordinated only to one goal – to treat patients and save their lives.
Thus, another company appeared in the structure of the ATLAS of Health group-Atlas of Health PR. It is not engaged in patient counseling and selection of them of the hospitals and doctors. It has a non-trivial task-to promote brands of clinics in different countries of the world. The field of medical tourism has long been cosmopolitan. For effective treatment, people move around many countries of the world. When negotiating with the management of clinics, I keep repeating that the conditional absence of borders in this area does not guarantee that even the best medical center will receive international recognition. More precisely, over time, he will get it, if he is really the best in something, but it will take years. This time can be reduced, this is exactly the task of the “PR Health Atlas”.
In our time of information noise, it is very difficult to attract the attention of the consumer. Especially when literally every clinic claims that it is the best. People no longer pay attention to ordinary ads. I have repeatedly found that ill-considered advertising activity leads to inappropriate use of budgets. And many formats of public events no longer give effective results, which makes clinics disappointed in this method of promotion. Years of hard work and communication with thousands of clients allowed me to form my own system of work to increase brand awareness of a medical institution, a doctor.
“We see your clinic through the eyes of our patient» – this phrase contains an understanding of all the subtleties of how a patient chooses a clinic, what his fears, requirements, wishes are, these are dozens of factors that affect a person’s perception of a medical institution and trust in it. Knowledge of the key trends in medical tourism in Europe, Asia and the Middle East already allows Atlas Health PR to directly influence the market for these services. We create demand for services even where there is no demand yet.