Business training and business literacy of the International Women’s Union

Today, 6 April 2020, GADUCEVICH OLGA  assigned Director of the Department of business training and business literacy of the International Women’s Union.

  • Expert in the field of marketing, investment attraction and business strategy and implementation of social projects, grant-Reiter.
  • Business coach, grant-writer and consultant in the field of business management, investment attraction, sponsorship, marketing, management psychology.

The main purpose of the activity:

Continuously improve the level of business literacy of women entrepreneurs, which will help to create and develop sustainable profitable business projects in various fields of activity.

Functional task:

  • Organizing and coordinating training events (online and offline) to transfer knowledge and business skills to women who are planning to start their own business or are already engaged in business: seminars, master classes, round tables, business breakfasts, etc.)
  • Coordination of educational work of the Union in this direction;
  • Assistance in the implementation of experience exchange programs between successful businesswomen – members of the Union;
  • Contacts with experts in professional areas related to business: Economics, marketing, law, taxation, management psychology, and more
  • Participation and organization of the business part of the Union’s events: business forums, round tables, etc.
  • Interaction with The Media in terms of business training programs;

She studied communications at the London school of PR with foreign and Russian experts: John Dalton, Igor Pisarsky, Alexey Sitnikov. Trained in marketing at Hallmark Corporate, Kansas city, USA.

At the age of 23, she became the youngest Director of a DHL International branch. Management experience-50,000 hours, 46,000 in marketing, advertising, sponsorship, more than 20,000 hours in business-founder of advertising and consulting agencies.

She managed 400 projects to promote brands such as Pepsi, Mars, Braun, Gillett, Procter&Gamble, Sun Interbrew, Philip Morris, British American Tobacco, MTS, Beeline, MegaFon, etc. She headed the Department for work with sponsors of the XVII world summer Universiade (the project attracted 80 billion rubles of sponsorship funds).

As an expert of investment competitions of the Russian Union of Industrialists and entrepreneurs, Rosmolodezh, youth socio-economic initiatives, and Our future Foundation, she has reviewed more than 400 business plans. Consultant and grant-writer of finalists of the Innovative business incubator, accelerator of projects in the field of philanthropy of the Igor Rybakov Foundation, competitions of social projects “Salt”, “Towards change”, “Social entrepreneur 2019″.

Author and presenter of educational programs on marketing and sponsorship of the national research University “Higher school of Economics”. Tracker of Start Up projects of acceleration programs of THE HSE business incubator.

Leading a series of seminars “Social entrepreneurship: challenges and opportunities”, organized By the center for the protection of entrepreneurs ‘ rights under the President of the Republic of Tatarstan.  Speaker of the all-Russian conference “Event map of Russia” on the topic ” how to attract sponsors to the event?»

Author of publications in social networks and online platforms and articles in the magazine “Brand management “” Profitable charity. Ronald McDonald’s Lessons”

Author of Start Up coaching programs: turning an idea into a profitable project!

  • Find an investor. Support for StratUp: packaging ideas for investment.
  • Money for a good cause: how to get grants for social projects.
  • Scaling the business. Getting out of turnover.
  • New revenue sources and monetization methods. Revenue growth. Effective sales and marketing.

The author of the business games:

  • Game “island of entrepreneurs”. The art of creating something that will be bought.
  • Game: “the Way of a business hero! How to defeat Crisis Dragons and get Half of the Market Kingdom as a reward!»

Helps you solve the following issues:

  • How to overcome the crisis and reach a new level of success with renewed energy?
  • How to develop a strategy for small businesses and get out of “turnover” in 3 weeks!
  • How do I win a cash grant? Algorithm for drawing up a business plan and application for an investment competition for a grant
  • How can I turn an idea into a profitable business project?
  • How do I start earning money?
  • How do I attract sponsors to Finance events?
  • How do I get the maximum effect from sponsoring an event?
  • How do I choose an idea and turn it into a successful life’s work?

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